Benita | Digital Marketing & Social Media Specialist

About Me

Professional Profile

Four years of marketing, content, and operations work — distilled into the skills, results, and credentials that matter to your brand.

Professional Summary

Versatile Digital Marketing Specialist, Social Media Manager, and Administrative Virtual Assistant with a degree in Economics and over four years of hands-on experience across digital marketing, content creation, customer engagement, and business operations.

My work spans roles at Sciart Finance, Merx Africa, Orbit Estudiar Vault, and PrepNextGlobal, plus internships with RadicalX, SPDH, and Viisaus — complemented by project-based learning through Udacity. I help brands strengthen their online presence, engage the right audience, and achieve measurable growth.

At a Glance

Focus Marketing & Growth

Education B.Sc. Economics

Experience 4+ Years

Work Style Remote · Full-time

Status Available for Work

Years Experience

Increase in Course Enrolments

Growth in Community Engagement

Certifications & Trainings

Core Competencies

Digital Marketing Strategy

92%

Social Media Management

88%

Content Creation & Copywriting

85%

Administrative Virtual Assistance

90%

Graphics Design

86%

Lead Generation & Management

91%

Customer Relationship Management

89%

Email Marketing

87%

Community Management

90%

Marketing Analytics & Reporting

88%

Administrative Support

93%

Project Coordination

86%

Professional Experience

Tap any role to see the full responsibilities, achievements, and skills.

Education

B.Sc. Economics

University of Benin · 2019 – 2024

2nd Class Upper Division

ND Business Administration & Management

Grace Polytechnic · 2014 – 2017

Upper Credit

Tools & Platforms

The day-to-day stack I use to design, publish, automate, and report.

Canva

CapCut

InShot

Meta Business Suite

Google Workspace

Microsoft Office

HubSpot CRM

Zoho One

Mailchimp

Calendly

Google Analytics

All credentials

Let's Work Together Read Client Feedback

Credentials

Awards & Certifications

Recognition earned along the way, and the training that keeps the work sharp — from scholarship awards to hands-on marketing certifications.

Awards & Honours

Leadership Excellence Award

Culture & Tourism CDS Group, NYSC.

2024

Bedrock Foundation Scholar Award

Merit scholarship awarded across two consecutive academic sessions.

2022 – 2024

Nigeria Women Association in Georgia Scholar Award

Awarded by NWAG in recognition of academic merit and leadership.

2023

Most Influential Female Student

Department of Economics, University of Benin.

2020 / 2021

Entrepreneur of the Session

Department of Economics, University of Benin.

2020 / 2021

EntryLevel performance badges Critical Thinker Independent Learner

Certifications & Training

Ten completed programmes across digital marketing, product, finance, and digital safety — tap any card for the full breakdown.

Portfolio

Featured Projects

A closer look at the campaigns and brand-building work behind the roles — the brief, what I actually did, and the screenshots to back it up.

What I Do

Services I Offer

Strategic, high-impact services designed to help your brand grow, reach the right audience, and turn visitors into loyal paying clients.

Content Marketing

Compelling content strategies that attract, educate, and convert your ideal audience at every stage of the funnel.
- Blog & Article Writing
- Content Strategy
- SEO Copywriting
- Brand Voice Development
Digital Marketing

Strategic campaigns that drive visibility, traffic, and measurable conversions across all digital channels.
- Campaign Strategy
- Google & Facebook Ads
- A/B Testing & KPI Analysis
- Display Ad Evaluation
Social Media Management

End-to-end social handling that grows your following, sparks real engagement, and keeps your brand consistently visible.
- Content Calendar & Scheduling
- Community Engagement & DMs
- Hashtag & Growth Strategy
- Analytics & Reporting
Community Management

Build and manage online communities by fostering engagement, responding to enquiries, and creating meaningful customer interactions.
- Community Growth & Moderation
- Enquiry & DM Response
- Engagement Programmes
- Member Feedback Loops
Email Marketing

Targeted email campaigns that nurture leads, boost retention, and drive repeat sales with precision.
- Email Sequence Design
- Newsletter Management
- List Segmentation
- Open & Click Rate Optimization
Lead Generation

Data-driven systems that attract high-quality prospects and move them swiftly through your sales pipeline.
- Landing Page Strategy
- Lead Magnet Creation
- CRM & Follow-up Flows
- Conversion Optimisation
Customer Experience & Sales Support

Guide prospects through the customer journey, provide exceptional support, and convert enquiries into loyal customers through consultative selling.
- Consultative Selling
- Enquiry-to-Customer Conversion
- Live Chat & Email Support
- Relationship & Retention Management
Administrative Virtual Assistance

Executive and administrative support that keeps your operations organised, so you stay focused on growing the business.
- Calendar & Inbox Management
- Meeting Coordination
- Stakeholder Communication
- Documentation & Workflow Organisation
Webinar & Event Coordination

Plan, coordinate, and co-host virtual webinars and online events from first registration through to post-event follow-up.
- Registration & Attendee Comms
- Speaker Coordination
- Live Hosting & Co-hosting
- Post-Event Follow-up
Event Marketing

End-to-end event promotion that maximises attendance, engagement, and brand awareness before, during, and after.
- Event Promotion Strategy
- Social & Email Campaigns
- Attendee Engagement
- Post-Event Reporting
Graphic Design

Eye-catching visuals that communicate your brand's identity with clarity, creativity, and professional polish.
- Social Media Graphics
- Brand Identity Design
- Flyers & Banners
- Visual Storytelling

Hover to pause · 11 services Not sure what you need? Let's talk

How I Work

My Simple Process

A clear, collaborative workflow designed to take your brand from first conversation to measurable results — without the overwhelm.

Discovery

We start with a friendly call to understand your goals, audience, and what success looks like for your brand.

Strategy

I craft a tailored, data-driven plan with the right channels, content, and timeline to hit your targets.

Execution

I bring the plan to life — creating content, managing campaigns, and handling the day-to-day so you can focus on your business.

Results

You get clear reports on what's working, with ongoing tweaks to keep growth compounding month after month.

Testimonials

What Clients Are Saying

Founders, team leads, and collaborators on what it's like to work with me — in their own words.

I need you to know this: the energy you have brought to our social presence has been something else entirely. You've been showing up, creating content, building the Merx brand in public — before the product is even live. That takes a different kind of belief in what we're building.

The engagement, the comments, the sellers sliding into our DMs asking when we're launching — a lot of that is because of the work you've been putting in. Thank you, Benita. You've earned far more than you know.

Anslem Founder, Merx Africa

For three months as an intern, Onomoalen Benita Iyere consistently delivered creative content that aligned with our brand voice and goals.

The SPDH Content Team Content Marketing Internship

Benita Iyere was my most excellent EXCO member during my time as president. I appreciate you answering the call to serve. Your initiative, intelligence, and strength made working with you easy and satisfying. I hope things go well for you in the future.

David E. Echendu Secretary, ASME Nigeria Section · Mechanical Engineer

A self-starter who takes initiative and delivers beautifully designed graphics.

Convener Women of Power

The way you explained everything shows that you're highly knowledgeable in your field. I'm ready to make the payment now. Kindly send me your account details.

A prospective client Discovery call enquiry

I've watched you closely, and you are truly nothing short of outstanding.

Victor Akinsoyinu Cyber Security Specialist

I honestly don't know where to begin in expressing my appreciation for you. I had been praying for someone like you to join our team, and here you are! Your energy today was contagious.

Your time, effort, and skills will be rewarded and certainly won't go unnoticed, dear Bennie. I am eternally grateful for your contributions.

David Team Lead

You have served with dedication and excellence. You were one of the strong pillars that united us and your impact will not be forgotten. You are truly exceptional: brilliant, smart, courageous, and full of purpose.

As you step fully into the next chapter of life, make the very best of every opportunity. Keep shining, and never stop being who you are — you're amazing at all you do. Any day, any time, anywhere, I'll always be rooting for you.

President Victor Association Leadership

Bennie the Better, my favourite EXCO for excellence. Thank you for accepting the call to serve. Working alongside you was effortless and fulfilling because of your initiative, intelligence, and the strength you brought into every task.

I'm grateful our paths crossed, and I'll always cherish the memories we created together until we meet again.

President DEE Association Leadership

EntryLevel also awarded badges to signify exceptional performance, and Onomoalen Benita Iyere was awarded the following badges:

The Critical Thinker badge

The Independent Learner badge

The EntryLevel Team Product Management Programme

Well done, Bennie. I love this design so much!

Comfort Tanimowo Author & Relationship Coach

This is beautiful. I love her works — she understands the principles. Clean and neat. ✨

Divine Chukwuemeka's Manager Brand Design Project

This design is very good! I was just about to ask Divine who did the design. You're good at what you do and I love to see it.

Oluwaseunlafunmie Graphic Design Client

You are super phenomenal.

Mbuotidem Joseph Collaborator

Want results like these? Let's talk

FAQ

Frequently Asked Questions

Everything you need to know before we start working together. Still have questions? Feel free to reach out.

I provide digital marketing assistance and administrative virtual support — including social media management, content creation, email marketing, scheduling, inbox & calendar management, and campaign reporting.

Simply send a message through the contact form below. We'll book a quick discovery call, align on your goals, and I'll send over a tailored proposal — usually within 24 hours.

Yes! I work with businesses and personal brands worldwide. All communication and deliverables are handled online, and I adapt to your preferred tools and time zone.

Pricing depends on the scope and the package that fits you best — from one-off projects to ongoing monthly retainers. Reach out and I'll put together a quote tailored to your needs.

Get In Touch

Let's Work Together

Have a project in mind? I'd love to hear about it. Send me a message and I'll get back to you within 24 hours.

Ready to grow your brand?

Whether you need a full digital marketing strategy, a content calendar, or reliable virtual assistance — I'm just a message away.

Currently Available

Open to freelance & full-time · Replies <24hrs

Phone / WhatsApp

+234 808 592 6989

onomoaleniyere@gmail.com

Location

Lagos State, Nigeria 🇳🇬

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I Help Brands Convert Leads Into Clients